In the last few months we've had a lot of clients ask about the latest straightening service for hair known as "Escova Progressiva" Progressive Blowdry or more commonly, Keratin Hair Treatment . We've actually had a few clients come in after this service and were impressed by the results. But, as in life anything that seems too good to be true, usually is.
The service started in the humid country of Brazil where urban legend tells of a mortician who realized formaldehyde was straightening the hair of the corpses he was embalming. It arrived stateside in 2007 and was skewered by beauty magazine Allure. see article http://www.allure.com/magazine/2007/10/scared_straight?currentPage=1
The process involves the application of the straightening solution, followed by the application of a flat iron. This is where many people have concerns over the safety of the products. Formaldehyde is a known carcinogen and the FDA considers .2% to be safe for humans. Most of the formulas actually contain 2% to 15% formaldehyde which is way out of the "safe" range.
Until more info is available about the safety of these products, Anita Kurl will stay formaldehyde fume free!
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